Publications by Professor Natalia Yannopoulou - ePrints

Browsing publications by Professor Natalia Yannopoulou.

Newcastle Authors	Title	Year
Professor Natalia Yannopoulou	Funwashing Luxury Counterfeits on Social Media	2025
Dr Saurabh Bhattacharya Professor Natalia Yannopoulou	Hurdles to Efficient Digital Marketing – A Review	2025
Professor Natalia Yannopoulou	B2B social media use as a double-edged sword on trust: A social presence theory perspective	2024
Professor Natalia Yannopoulou Professor Darren Kelsey KC Chandrasapth	Dissemination of Academic Research Using Visual Methods	2024
KC Chandrasapth Professor Natalia Yannopoulou	Exploring the creative revolution brought by digital technologies in the production of advertising messages	2024
Frances Crinnion Professor Natalia Yannopoulou Dr Saurabh Bhattacharya	Fake news inside ideological social media echo chambers	2024
Professor Natalia Yannopoulou	Guest editorial: International marketing perspectives on digital platforms and their ecosystems	2024
Professor Natalia Yannopoulou Professor Matthew Gorton Dr Sherly Lie	Guilty displeasures? How Gen-Z women perceive (in)authentic femvertising messages	2024
KC Chandrasapth Professor Natalia Yannopoulou	How disinformation affects consumer perceptions towards SCR branding	2024
Professor Natalia Yannopoulou KC Chandrasapth	How disinformation affects sales: Examining the advertising campaign of a socially responsible brand	2024
Professor Natalia Yannopoulou	Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process	2024
Professor Darren Kelsey Professor Natalia Yannopoulou Professor Andrea Whittle Dr Artyom Golossenko	The (Army) Hero with a thousand faces: A Discourse-Mythological Approach to theorizing archetypal blending in contemporary advertising	2023
Dr Rama Kanungo Professor Natalia Yannopoulou	Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation?	2023
Sammie Nguyen Professor Andrew Lindridge Professor Natalia Yannopoulou	Consumer Cultural Affiliation and Acculturation Amongst Ethnic Minority Consumers: An Approach from Social Identity Theory	2023
Professor Andrew Lindridge Professor Natalia Yannopoulou	Consumer Cultural Affiliation and Acculturation in Multicultural Marketplaces	2023
Professor Natalia Yannopoulou	Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers	2023
Dr Saurabh Bhattacharya Professor Natalia Yannopoulou	Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions	2023
Professor Natalia Yannopoulou Professor Danae Manika KC Chandrasapth Dr Mina Tajvidi	What we do know and don’t know about marketing communications on mature consumers	2023
Professor Natalia Yannopoulou	“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship	2022
Sammie Nguyen Dr Qionglei Yu Professor Natalia Yannopoulou	A Conceptualisation of Consumer Multiculturation	2022
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer	A Multimodal Discourse-Mythological Approach to Understanding Brand-Based Conflicts in Online Consumer Communities: The Case of Samsung vs. Huawei	2022
Dr Saurabh Bhattacharya Professor Natalia Yannopoulou	Examining social media engagement through health-related message framing in different cultures	2022
Phatdhanant Setthanandhaphokin Dr Qionglei Yu Professor Natalia Yannopoulou	Feeling safe and its impact on tourists’ intention to revisit	2022
KC Chandrasapth Professor Natalia Yannopoulou	Good Fortune and Its Influence on B2B Relationships: The Case of the Mae Manee Money Solution Campaign in Thailand	2022
Professor Natalia Yannopoulou	How to Achieve Swift Resilience: The Role of Digital Innovation–Enabled Mindfulness	2022
Dr Saurabh Bhattacharya Professor Natalia Yannopoulou	Technological knowledge and internationalization: evidence from India	2022
Dr Saurabh Bhattacharya Professor Natalia Yannopoulou	Combating fake news: Social media engagement with pro-vaccine messages	2021
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Dr Tana Licsandru	Conflict in online consumption communities: A systematic literature review and directions for future research	2021
Professor Natalia Yannopoulou KC Chandrasapth Professor Darren Kelsey	Conflicts over Authenticity and Overtourism in Destination Branding	2021
Dr Erin Coulson Dr Shirley Coleman Professor Savvas Papagiannidis Professor Natalia Yannopoulou	A/B Testing of factors influencing the Impact of B2B Social Media Posts in an SME	2020
Nora Alomar Professor Natalia Yannopoulou Professor Klaus Schoefer	Authentic Ethnic Advertisements Perception: An Abstract	2020
Dr Erin Coulson Dr Shirley Coleman Professor Savvas Papagiannidis Professor Natalia Yannopoulou	Design of Experiments for Business Improvement in SME Marketing Strategies.	2020
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Professor Darren Kelsey	The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract	2020
Erin Coulson Professor Savvas Papagiannidis Dr Shirley Coleman Professor Natalia Yannopoulou	An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry	2019
Nora Alomar Professor Natalia Yannopoulou Professor Klaus Schoefer	Authentic Ethnic Advertisement Perceptions	2019
Erin Coulson Dr Shirley Coleman Professor Natalia Yannopoulou Professor Savvas Papagiannidis	Business insight and support from analysis of digital marketing data in an SME	2019
Professor Natalia Yannopoulou	Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens	2019
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Professor Darren Kelsey	Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones	2019
KC Chandrasapth Professor Natalia Yannopoulou Professor Klaus Schoefer Professor Darren Kelsey	The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community	2019
Professor Natalia Yannopoulou Professor Klaus Schoefer	The role of visual media when examining social conflicts in online consumption communities within a social network site	2018
Professor Natalia Yannopoulou	Understanding and predicting what influence online product sales? A neural network approach	2017
Dr Eleni Dermentzi Professor Savvas Papagiannidis Professor Natalia Yannopoulou	Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies	2016
Dr Eleni Dermentzi Professor Savvas Papagiannidis Professor Natalia Yannopoulou	Academics' Intention to Adopt SNS for Engagement within Academia	2016
Professor Natalia Yannopoulou	New Insights into Unethical Counterfeit Consumption	2016
Professor Natalia Yannopoulou	Authenticity Perceptions in the Chinese Marketplace	2015
Professor Natalia Yannopoulou	Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai	2015
Dr Eleni Dermentzi Professor Savvas Papagiannidis Professor Natalia Yannopoulou	Exploring academics’ intention to adopt Social Networking Sites for engagement and impact	2014
Lindi Roelofse Professor Natalia Yannopoulou Professor Savvas Papagiannidis	Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise	2013
Professor Natalia Yannopoulou	Consumer Generated advertisements and how they affect brand attitude and buying intention	2013
Professor Natalia Yannopoulou	Exploring what types of brand related information interest consumers within social media	2013
Professor Natalia Yannopoulou	How Positive and Negative consumer generated advertising messages affect brand attitude and buying intention	2013
Professor Natalia Yannopoulou	User-Generated Brands and Social Media: Couchsurfing and AirBnb	2013
Professor Natalia Yannopoulou	Brand building and social media: a discursive and visual analysis of User-Generated Brands	2012
Professor Natalia Yannopoulou	New product development within the Extended Enterprise and the Service-Dominant Logic	2012
Professor Natalia Yannopoulou	Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions	2012
Professor Natalia Yannopoulou	Exploring Brand Confusion when choosing a Tourist Destination	2011
Professor Natalia Yannopoulou	Exploring Form over Function within Print Advertising	2011
Professor Natalia Yannopoulou	Fashion through Time	2011
Professor Natalia Yannopoulou	Media amplification of a brand crisis and its affect on brand trust	2011
Professor Natalia Yannopoulou	Social Media and the generation of New Forms of Advertising	2011
Professor Natalia Yannopoulou	Trust and the end-to-end supply chain perspective	2011
Professor Natalia Yannopoulou	Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals	2011
Professor Natalia Yannopoulou	Consumers’ Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere	2010
Professor Natalia Yannopoulou	Exploring consumers’ perceptions of product offering’s authenticity within contemporary Asian markets	2010
Professor Natalia Yannopoulou	Perceptions of Authenticity within Emerging Markets	2010
Professor Natalia Yannopoulou	Brand Trust: Consumers’ affective and cognitive reliance when brands are in crisis	2009
Professor Natalia Yannopoulou	Exploring perception of Authenticity in 21st century consumer markets	2009
Professor Natalia Yannopoulou	Exploring perceptions of Authenticity in today’s consumers’ markets	2009
Professor Natalia Yannopoulou	The role of 'interpretive communities' in the interpretation of 'open text' advertisements	2009
Professor Natalia Yannopoulou	Media amplification of a brand crisis and its affect on brand trust	2008
Professor Natalia Yannopoulou	Open versus Closed Advertising Texts & Interpretive Communities	2008
Professor Natalia Yannopoulou	A Model of Trust in Brands	2007
Professor Natalia Yannopoulou	Exploring authenticity in the Chinese Consumer Market	2007
Professor Natalia Yannopoulou	Social Class and the Interpretation of Advertising Meaning	2007
Professor Natalia Yannopoulou	The Interpretation of 'Open Text' Advertisements	2007
Professor Natalia Yannopoulou	The Nature of Trust in Brands : A Psychosocial Model	2007
Professor Natalia Yannopoulou	Interpreting Print Advertising	2006