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International Marketing Perspectives on Digital Platforms and Ecosystems

Lookup NU author(s): Professor Natalia Yannopoulou

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Publication metadata

Author(s): Mandler T, Luo J, Yannopoulou N, Wirtz J

Publication type: Article

Publication status: In Press

Journal: International Marketing Review

Year: 2024

Acceptance date: 16/08/2024

Date deposited: 11/09/2024

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://www.emerald.com/insight/publication/issn/0265-1335

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