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Student Experience for Authentic-Transparent Brand Communication

Lookup NU author(s): Professor Natalia YannopoulouORCiD, Professor Suraksha Gupta

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Publication metadata

Author(s): Yannopoulou N, Chandrasapth K, Bian X, Gupta S, Liu M, Luo M, Srisomwongse R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Australian & New Zealand Marketing Academy (ANZMAC)

Year of Conference: 2022

Pages: 438-438

Acceptance date: 01/09/2023

ISSN: 1447-3275

Publisher: Australian & New Zealand Marketing Academy

URL: https://repository.usp.ac.fj/id/eprint/13916/1/ANZMAC%202022%20-%20Conference%20Proceedings%20V1.pdf


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