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Lookup NU author(s): Professor Andrew Lindridge, Professor Natalia Yannopoulou
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Author(s): Nguyen D, Lindridge A, Yannopoulou N
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Australian & New Zealand Marketing Academy (ANZMAC 2024)
Year of Conference: 2024
Acceptance date: 19/08/2024