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Can universities be branded? A critique on the ‘branding’ of multiple stakeholder organizations

Lookup NU author(s): Professor Ian Clarke

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Publication metadata

Author(s): Kwon W, Easton G, Clarke I

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: British Academy of Management Annual Conference - ‘Foresight and Organizational Becoming’ Track

Year of Conference: 2005


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