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Lookup NU author(s): Professor Ian Clarke
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Author(s): Clarke I, Kell I, Schmidt R, Vignali C
Publication type: Article
Publication status: Published
Journal: Qualitative Market Research: an international journal
Year: 2000
Volume: 1
Issue: 3
Pages: 132-144
ISSN (print): 1352-2752
ISSN (electronic): 1758-7646
Publisher: Emerald Group Publishing Ltd.
URL: http://dx.doi.org/10.1108/13522759810235197
DOI: 10.1108/13522759810235197
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