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Lookup NU author(s): Professor Ian Clarke
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Author(s): Clarke I, Shaw D
Publication type: Article
Publication status: Published
Journal: Marketing Intelligence and Planning
Year: 1999
Volume: 17
Issue: 2
Pages: 109-120
ISSN (print): 0263-4503
ISSN (electronic): 1758-8049
Publisher: MCB University Press
URL: http://dx.doi.org/10.1108/02634509910260968
DOI: 10.1108/02634509910260968
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