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Lookup NU author(s): Phatdhanant Setthanandhaphokin, Dr Qionglei YuORCiD, Professor Natalia YannopoulouORCiD
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Author(s): Setthanandhaphokin P, Yu Q, Yannopoulou N
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: European Marketing Academy (EMAC)
Year of Conference: 2023
Acceptance date: 23/05/2023
