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Lookup NU author(s): Dr Weisha Wang
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Copyright © 2022 Zhao, Ye, Wang and Zeng. Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (Mage = 20.75, SD = 1.92) young individuals participated in the survey. The serial mediation analysis results reveal that intolerance of uncertainty influences one’s “untact” buying behavior through “perceived risk of COVID-19 variants - protection motivation.” Both internal (intolerance of uncertainty, protection motivation) and external (risk of COVID-19) factors worked together to accelerate the transition of individuals’ consumption behavior during COVID-19 pandemic. Therefore, our findings generate important implications for public mental health and economic recovery in the post-COVID-19 era.
Author(s): Zhao S, Ye B, Wang W, Zeng Y
Publication type: Article
Publication status: Published
Journal: Frontiers in Psychology
Year: 2022
Volume: 13
Online publication date: 31/01/2022
Acceptance date: 07/01/2022
Date deposited: 12/03/2022
ISSN (electronic): 1664-1078
Publisher: Frontiers Research Foundation
URL: https://doi.org/10.3389/fpsyg.2022.807331
DOI: 10.3389/fpsyg.2022.807331
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