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Lookup NU author(s): Dr Weisha Wang
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Research on virtual communities and social support are well documented in psychology and marketing literature. There has been little research on how people react to the health-related information provided by other community members. Drawing from social support, attachment style, and relational self literatures, this research proposes a conceptual framework to examine these issues in the healthcare context, and seeking to understand how marketing messages can affect one’s attitude toward the healthcare community.
Author(s): Wang W
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: International Conference on Digital Health and Medical Analytics: Big data analytics and AI in digital health. DHA2019
Year of Conference: 2019
Online publication date: 25/08/2019
Acceptance date: 28/07/2019