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Lookup NU author(s): Professor Melissa BatesonORCiD, Professor Daniel Nettle, Dr Gilbert Roberts
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We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour.
Author(s): Bateson M, Nettle D, Roberts G
Publication type: Article
Publication status: Published
Journal: Biology Letters
Year: 2006
Volume: 2
Issue: 3
Pages: 412-414
ISSN (print): 1744-9561
ISSN (electronic): 1744-957X
Publisher: The Royal Society Publishing
URL: http://dx.doi.org/10.1098/rsbl.2006.0509
DOI: 10.1098/rsbl.2006.0509
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