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Lookup NU author(s): Professor Michael Bourlakis
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According to the "classical" school of thought, the implementation of a firm's strategy can be the result of a deliberate and rational process, or alternatively an emergent and non-intentional one. The rising importance of logistics in retail strategy, and, in particular, the impact of centralisation of logistical activities upon the development of a retail logistics strategy, necessitates an in-depth examination of the relevant company actions. This paper identifies which strategic approach is followed by domestic and multinational firms that operate in the Greek food multiple retail sector. The findings point out the major importance of warehousing in multinational firms' logistics operations and the vital role of logistics in multinational retailers' strategy. Multinational firms follow a deliberate logistics strategy that leads to increased logistics efficiency when compared to domestic firms that follow the emergent logistics strategy.
Author(s): Bourlakis MA; Bourlakis CA
Publication type: Review
Publication status: Published
Journal: Supply Chain Management
Year: 2001
Volume: 6
Issue: 4
Pages: 189-200
Print publication date: 01/01/2001
ISSN (print): 1359-8546
ISSN (electronic): 1758-6852
URL: http://dx.doi.org/10.1108/13598540110402728
DOI: 10.1108/13598540110402728