Toggle Main Menu Toggle Search

Open Access padlockePrints

Trusting the Avatar: An examination of trust and risk factors in electronic and virtual retailing

Lookup NU author(s): Professor Michael Bourlakis, Professor Savvas PapagiannidisORCiD, Helen Fox

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


Publication metadata

Author(s): Bourlakis M, Papagiannidis S, Fox H

Editor(s): Kautonen, T; Karjaluoto, H

Publication type: Book Chapter

Publication status: Published

Book Title: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

Year: 2008

Pages: 40-55

Publisher: Edward Elgar Publishing

Place Published: Cheltenham

Library holdings: Search Newcastle University Library for this item

ISBN: 9781847205681


Share