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Improving health care through professional behaviour change: introducing a framework for identifying behaviour change strategies

Lookup NU author(s): Professor Martin Eccles, Emeritus Professor Senga Bond, Professor John Bond

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Abstract

The drive towards clinical effectiveness and cost-effective care within the NHS is becoming increasingly apparent. Consequently, there is a need to change clinical practice, and a set of activities with which to implement the necessary and desirable changes is required. Resistance to accepting change at an individual and organisational level is common and it is postulated that the solution lies in adopting an eclectic approach where the range of factors affecting the implementation of change is considered. A possible framework for identifying suitable behaviour change strategies is proposed. Factors included are the context of change, the relevant theoretical and empirical literature and the implementation and maintenance of change. With practical application in mind, the framework is intended as a tool to assist health care professionals analyse the change process in a structured manner and develop potential strategies for achieving desirable behaviour changes within their own and others’ practice.

Publication metadata

Author(s): Ashford J, Eccles M, Bond S, Hall LA, Bond J

Publication type: Article

Publication status: Published

Journal: British Journal of Clinical Governance

Year: 1999

Volume: 4

Issue: 1

Pages: 14-23

Print publication date: 01/01/1999

ISSN (print): 1466-4100

Publisher: BMJ Group

URL: http://dx.doi.org/10.1108/14664109910297146

DOI: 10.1108/14664109910297146

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