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Lookup NU author(s): Dr Mary Brennan, Dr Sharron Kuznesof
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Author(s): Treagear A, Dobson S, Brennan M, Kuznesof S
Publication type: Article
Publication status: Published
Journal: European Journal of Marketing
Year: 2010
Volume: 44
Issue: 1-2
Pages: 66-86
Print publication date: 01/01/2010
ISSN (print): 0309-0566
ISSN (electronic): 1758-7123
Publisher: Emerald Group Publishing Limited
URL: http://dx.doi.org/10.1108/03090561011008619
DOI: 10.1108/03090561011008619
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