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Using Serious Games for Learning Business Ethics: Exploring its Socio-Technical Enablers and Cross-Cultural Influences

Lookup NU author(s): Dr Haytham Siala, Dr Mina Tajvidi, Professor Matthew BrannanORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

This article investigates the impact of socio-technical and cultural factors on business management students’ learning of ethical skills in a serious gaming environment. A survey study (n=302) was conducted with participants from two British universities. SEM (structural equation modelling) was used to test the empirical model, and the results of this study show that technical enablers and social enablers impact learners’ performance and perception of serious games as pedagogically effective learning tools. Additionally, we observe cultural differences in learners’ conative behaviour towards serious games when learners are drawn from Anglo and Confucian cultures, high-performance and low-performance orientation cultures, and emotionally oriented shame and guilt cultures. By applying and extending the socio-technical theory of information systems to a serious gaming environment, this article has identified some key social-technical and cultural enablers that can influence and facilitate the adoption of serious games as an effective practice-based learning or training instrument.


Publication metadata

Author(s): Siala H, Tajvidi M, Wang Y, Hajli N, Richard M, Brannan M

Publication type: Article

Publication status: Published

Journal: Journal of Management Education

Year: 2025

Pages: Epub ahead of print

Online publication date: 12/02/2025

Acceptance date: 02/04/2018

Date deposited: 09/02/2025

ISSN (print): 1052-5629

ISSN (electronic): 1552-6658

Publisher: Sage Publications Ltd

URL: https://doi.org/10.1177/10525629251316539

DOI: 10.1177/10525629251316539


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Funding

Funder referenceFunder name
ORT
University of Roehampton Business School

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