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Lookup NU author(s): Dr Davit MarikyanORCiD
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Consumer attention plays a significant role in marketing. Despite the importance of understanding how to attract consumers’ attention, there is still a lack of research in the context of luxury brands. Thus, this paper conducted a systematic literature review and content analysis. Results of the analysis lead to three main propositions. Future research suggestions are finally provided.
Author(s): Pantano E, Marikyan D
Editor(s): Vincent Jeseo, Juliann Allen
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Welcome to The New Normal: Life After The Chaos - Proceedings of the 2023 AMS Annual Conference
Year of Conference: 2024
Pages: 208-215
Online publication date: 04/01/2024
Acceptance date: 10/09/2023
Publisher: Springer
URL: https://doi.org/10.1007/978-3-031-49039-2_20
DOI: 10.1007/978-3-031-49039-2_20
Library holdings: Search Newcastle University Library for this item
ISBN: 9783031490385
