An assessment of customer experience concept: Looking back to move forward

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Author(s): Zha D, Marvi R, Foroudi P, Dennis C, Ueno A, Jin Z, Melewar TC

Editor(s): TC Melewar, Charles Dennis, Pantea Foroudi

Publication type: Book Chapter

Publication status: Published

Book Title: Building Corporate Identity, Image and Reputation in the Digital Era

Year: 2021

Pages: 260-288

Print publication date: 30/07/2021

Online publication date: 29/07/2021

Acceptance date: 02/04/2018

Publisher: Routledge

Place Published: London

URL: https://www.routledge.com/Building-Corporate-Identity-Image-and-Reputation-in-the-Digital-Era/Melewar-Dennis-Foroudi/p/book/9780367531249

Library holdings: Search Newcastle University Library for this item

ISBN: 9780367531232

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