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Artificial Intelligence as a Market-Facing Technology: Getting Closer to the Consumer through Innovation and Insight

Lookup NU author(s): Professor Stuart Barnes

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Publication metadata

Author(s): Barnes SJ, de Ruyter K

Publication type: Editorial

Publication status: Published

Journal: European Journal of Marketing

Year: 2022

Volume: 56

Issue: 6

Pages: 1585-1589

Print publication date: 07/06/2022

Online publication date: 07/06/2022

Acceptance date: 02/04/2018

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/ejm-05-2022-979

DOI: 10.1108/ejm-05-2022-979

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