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The mobile app; an opportunity to segment audiences in the cycling sector

Lookup NU author(s): Kirk Dodds

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Publication metadata

Author(s): Dodds K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing

Year of Conference: 2024

Pages: 108-110

Print publication date: 08/05/2024

Acceptance date: 08/07/2024

Publisher: Academy of Marketing

URL: https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Library holdings: Search Newcastle University Library for this item

ISBN: 9781399990608

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