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Mobile Apps: How do we engage an audience and develop a relationship through mobile apps?

Lookup NU author(s): Kirk Dodds

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Publication metadata

Author(s): Dodds K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing

Year of Conference: 2018

Print publication date: 27/07/2018

Acceptance date: 24/07/2018

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