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Lookup NU author(s): Dr Matthew CooperORCiD, Professor Hamde Nazar
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Objectives: An independent evaluation was undertaken to investigate the perceived impact of installing digital screens in a group of communitypharmacies as an approach to provide public health messaging.Methods: Community pharmacy staff were interviewed prior to screen installation to investigate experience and perceptions of con-ventional public health campaigns using written materials. Staff were interviewed after the digital screen installation to investigate theiropinions of the installation and its impact on public health delivery in the pharmacy. Patients and public representatives were recruited tovisit the pharmacies and asked to complete a survey about what they observed and thought about the public health messaging. Interviewswere transcribed verbatim and thematically analysed. Surveys consisted of open, closed, and rating questions. The results of which weredescriptively analysed.Key findings: Community pharmacy staff found paper-based campaigns work-intensive and created paper wastage. The digital screen installa-tion was received positively by pharmacy staff and patient, and public representatives found them eye-catching and engaging. Staff were unableto report any conversations with members of the public triggered by the screens, but the patient and public volunteers were able to recall someof the health messages.Conclusions: Digital messaging is common practice and digital screens are already in use in areas where patients and the public have con-ventionally been in attendance, e.g. GP surgeries. Digital screens in community pharmacy for public health messaging could be considered aninevitable progression for public health messaging given concerns about wastage and up-to-date information. The impact, however, on triggeringhealthier choices and lifestyles requires further investigation.
Author(s): Ashcroft N, Cooper M, Nazar H
Publication type: Article
Publication status: Published
Journal: International Journal of Pharmacy Practice
Year: 2024
Pages: epub ahead of print
Online publication date: 25/07/2024
Acceptance date: 16/07/2024
Date deposited: 29/07/2024
ISSN (print): 2042-7174
ISSN (electronic): 0961-7671
Publisher: Oxford University Press
URL: https://doi.org/10.1093/ijpp/riae038
DOI: 10.1093/ijpp/riae038
Data Access Statement: Data will be kept for 2 years from the commencement of the study (September 2023) as per the ethical approval, after which they will be destroyed and unavailable. Transcripts from interviews and survey data are available upon reasonable request.
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