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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
© 2024 The AuthorsAs the demand for beef products grows in the Chinese market, understanding consumer preferences for beef, especially those related to quality labelling, is essential. The recent agreement between China and the European Union to promote Geographical Indications (GIs) provides a new insight into preferences for beef with quality labelling. This paper assesses consumer preferences for beef products with GIs and other attributes. A nationwide survey is conducted including 1210 respondents in China by a choice experiment attributing GI label, ‘green’, ‘hazard-free’, and ‘organic’ labels, feeding regimes (grain-fed, grass-fed), country of origin (China, Ireland, Australia, Brazil), and price (30, 40, 80, 100 ¥/500 g). The random parameter logit model with error component reveals that Chinese consumers have a significant preference for grain-fed beef and domestic beef, and they are willing to pay a premium price for GI-labelled beef compared with other attributes. The interaction between GIs and country of origin is included to indicate the positive price impact of GIs on imported beef products. Demographic factors such as place of residence and occupation are found to affect consumer preferences for GIs.
Author(s): Fu R, Li C, Wang L, Gao Z
Publication type: Article
Publication status: Published
Journal: Meat Science
Year: 2024
Volume: 212
Print publication date: 01/06/2024
Online publication date: 01/03/2024
Acceptance date: 28/02/2024
Date deposited: 19/03/2024
ISSN (print): 0309-1740
ISSN (electronic): 1873-4138
Publisher: Elsevier Ltd
URL: https://doi.org/10.1016/j.meatsci.2024.109475
DOI: 10.1016/j.meatsci.2024.109475
Data Access Statement: Data will be made available on request.
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