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Lookup NU author(s): Steven Pattinson, Dr Nicole El Maalouf, Dr Saleh Bazi, Professor James Cunningham
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
In this conceptual paper we explore the problem of how firms balance profit considerations against their contribution to society and the environmental. We theorize how firms build networks that support green transition, enabling them to reconfigure processes that match sustainability goals and maintain profitable. We explore how building networks for green transition supports firms' transition to more sustainable approaches that support the adoption of, and transition to, green strategies. We extend current theorization of how firms build multi-level B2B networks that support green transition that benefits society and the environment. We suggest three propositions that support the development of a multi-level, multi-value model for building green innovation networks. We identify four critical success factors - embedding technological diversity, developing knowledge sharing mechanisms, embracing open innovation strategies, overcoming resistance to change, − that support this process and help firms overcome value creation frictions and deliver multi-value benefits to society (people) and the environment (planet), whilst enabling firms to make a profit. Our conclusion outlines our contribution and highlights areas for future research.
Author(s): Pattinson S, Damij N, El Maalouf N, Bazi S, Elsahn Z, Hilliard R, Cunningham J
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2023
Volume: 115
Pages: 408-420
Print publication date: 01/11/2023
Online publication date: 31/10/2023
Acceptance date: 24/10/2023
Date deposited: 26/02/2024
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.indmarman.2023.10.016
DOI: 10.1016/j.indmarman.2023.10.016
Data Access Statement: No data was used for the research described in the article.
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