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Lookup NU author(s): Dr Hao Yin, Professor Elisabetta Cherchi
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
© 2024 Elsevier BV. All rights reserved. This paper describes the methodology set up to measure consumers' preferences in a choice between a fully automated and normal taxi, using a Stated Choice (SC) experiment embedded in an immersive Virtual Reality (VR) environment. VR represents an important tool to allow respondents to "live" their choice with the potential to reduce the typical problem of lack of realism in SC experiments. This paper describes the work done to build the VR-based SC experiment, and discusses challenges and potentialities. The study is applied to the choice of taxi in the city centre of Newcastle upon Tyne in the UK.
Author(s): Yin H, Cherchi E
Publication type: Article
Publication status: Published
Journal: Transportation Research Procedia
Year: 2024
Volume: 76
Pages: 120-132
Online publication date: 16/01/2024
Acceptance date: 12/06/2022
Date deposited: 20/02/2024
ISSN (print): 2352-1457
ISSN (electronic): 2352-1465
Publisher: Elsevier BV
URL: https://doi.org/10.1016/j.trpro.2023.12.043
DOI: 10.1016/j.trpro.2023.12.043
Notes: 12th International Conference on Transport Survey Methods, Lisbon, Portugal, May 31-June 5, 2020
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