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Lookup NU author(s): Dr Kate SwainstonORCiD
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Author(s): Low W, Zhu X, Swainston K, Taylor J
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 2023 AMA Winter Academic Conference
Year of Conference: 2023
Pages: 454-458
Online publication date: 10/02/2023
Acceptance date: 11/11/2022
Publisher: American Marketing Association
URL: https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf
Library holdings: Search Newcastle University Library for this item
ISBN: 9780877570158