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Lookup NU author(s): Dr Rama Kanungo
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Author(s): Kanungo RP
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2021
Volume: 97
Pages: 97-114
Print publication date: 01/08/2021
Online publication date: 08/07/2021
Acceptance date: 28/06/2021
Date deposited: 30/11/2021
ISSN (electronic): 0019-8501
Publisher: Elsevier
URL: https://doi.org/10.1016/j.indmarman.2021.06.012
DOI: 10.1016/j.indmarman.2021.06.012
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