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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
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Between 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers of OYO threatened to file lawsuits against the start-up for breach of contract, and customers raised service quality issues. Critics believed that with such rapid internationalization, OYO’s founder was simply burning through the cash of venture capitalists. Nevertheless, the founder was determined to expand internationally while enhancing OYO’s service portfolio in India. Should he reconsider his decision to focus on international markets instead of the domestic market? Could legal issues in OYO’s home country create impediments to this growth plan? How should he deal with these issues?
Author(s): Agnihotri A, Bhattacharya S
Publication type: Online Publication
Publication status: Published
Series Title: Ivey Publishing
Year: 2019
Acceptance date: 04/10/2019
Publisher: Ivey Publishing
Place Published: London, OT, Canada
URL: https://www.iveycases.com/ProductView.aspx?id=106033
DOI: https://www.iveycases.com/ProductView.aspx?id=106033
