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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
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Vazirani Automotive Pvt. Ltd. debuted its first electric hypercar, the Vazirani Shul, in July 2018 at the Goodwood Festival of Speed in West Sussex, England. The Shul was promoted as the first electric hypercar from India; however, although the company was headquartered in Mumbai, India, its manufacturing and design hubs were in California, United States. The Shul was considered unique because the car offered a blend of art and science, in contrast to other hypercars that were designed to appear aggressive and driven completely by science.If successful, the Shul has the opportunity to become the world’s first electric car with a jet turbine-electric powertrain, expected to hit Indian roads by 2021. Could the Shul be successful in India and in the global markets? With design and manufacturing centres in the United States, should the Shul be positioned as an Indian car? Was the strategy of blending art and science in a car unique, and was it a recipe for success?
Author(s): Agnihotri A, Bhattacharya S
Publication type: Online Publication
Publication status: Published
Series Title: Ivey Publishing
Year: 2019
Description: Business Case Study
Acceptance date: 19/07/2019
Publisher: Ivey Publishing
Place Published: London, OT, Canada
URL: https://www.iveycases.com/ProductView.aspx?id=104429
DOI: https://www.iveycases.com/ProductView.aspx?id=104429
