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Lookup NU author(s): Dr Athanasia Daskalopoulou
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Author(s): Daskalopoulou A, Keeling K, Mehandjiev N, Pritchard-Jones R
Editor(s): Petruzzellis,L;Winer,RS;
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Science (AMS) 2015 World Marketing Congress: Rediscovering the Essentiality of Marketing
Year of Conference: 2015
Pages: 407-408
Acceptance date: 16/03/2015
Publisher: Academy of Marketing Science
URL: https://doi.org/10.1007/978-3-319-29877-1_80
DOI: 10.1007/978-3-319-29877-1_80