Browse by author
Lookup NU author(s): Dr Yang Zhao
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Renneboog L, Zhao Y
Editor(s): Fetscherin,M
Publication type: Book Chapter
Publication status: Published
Book Title: CEO Branding: Theory and Practice
Year: 2015
Pages: 275-294
Print publication date: 24/06/2015
Acceptance date: 01/01/1900
Publisher: Routledge
URL: https://www.routledge.com/CEO-Branding-Theory-and-Practice/Fetscherin/p/book/9781138013728
Library holdings: Search Newcastle University Library for this item
ISBN: 9781138013711