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Lookup NU author(s): Professor Amanda Broderick
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Author(s): Demangeot C, Kipnis E, Zuñiga M, Abhijit R, Pullig C, Muller RD, Mandiberg J, Johnson G, Henderson GR, Ferguson N, Broderick AJ, Adkins NR
Publication type: Article
Publication status: Published
Journal: Journal of Public Policy & Marketing
Year: 2013
Volume: 32
Issue: Special Issue
Pages: 156-164
Print publication date: 29/05/2013
Online publication date: 29/05/2013
ISSN (print): 0743-9156
ISSN (electronic): 1547-7207
Publisher: American Marketing Association
URL: http://dx.doi.org/10.1509/jppm.12.051
DOI: 10.1509/jppm.12.051
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