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Lookup NU author(s): Professor Mairi Maclean
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Author(s): Sarpong D, Maclean M
Publication type: Article
Publication status: Published
Journal: International Marketing Review
Year: 2015
Volume: 32
Issue: 2
Pages: 160-180
Acceptance date: 30/01/2015
Date deposited: 09/02/2015
ISSN (print): 0265-1335
ISSN (electronic): 1758-6763
Publisher: Emerald Group Publishing Limited
URL: http://dx.doi.org/10.1108/IMR-01-2014-0030
DOI: 10.1108/IMR-01-2014-0030
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