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Lookup NU author(s): Professor Matthew GortonORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Author(s): Gorton M, Angell R, Dries L, Urutyan V, Jackson E, White J
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2015
Volume: 50
Pages: 69-77
Print publication date: 01/10/2015
Online publication date: 02/06/2015
Acceptance date: 20/08/2014
Date deposited: 03/11/2015
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier Inc.
URL: http://dx.doi.org/10.1016/j.indmarman.2015.05.024
DOI: 10.1016/j.indmarman.2015.05.024
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