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Lookup NU author(s): Professor Mairi Maclean
This conceptual paper uses field theory, and a production of culture perspective to explore the celebritisation process in structured reality television. This relatively new genre, typified by The Only Way Is Essex, blends fiction with fact, and constitutes a new, playful and interactive iteration of the broader category of reality television. We identify three culturally productive models that create new celebrity discourses and establish a theoretical underpinning for the role of structured reality in the celebritisation process; tournaments of value, spectacle and transformative performances. Whilst not exclusive to structured reality television, these models are particularly effective at explaining how celebrities are interactively understood in an increasingly mediatised marketplace. We contribute a model which proposes that celebritisation in structured reality is a homologising process through which celebrity meaning is legitimised.
Author(s): Thompson A, Stringfellow L, Maclean M, MacLaren A, O'Gorman K
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Year: 2015
Volume: 31
Issue: 5-6
Pages: 478-501
Print publication date: 01/04/2015
Online publication date: 08/12/2014
Date deposited: 27/11/2014
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Taylor and Francis
URL: http://dx.doi.org/10.1080/0267257X.2014.988282
DOI: 10.1080/0267257X.2014.988282
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