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Lookup NU author(s): Dr Marianna Obrist, Dr Robert Comber
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
We present rich descriptions of taste experience through an analysis of the diachronic and synchronic experiences of each of the five basic taste qualities: sweet, sour, salt, bitter, and umami. Our findings, based on a combination of user experience evaluation techniques highlight three main themes: temporality, affective reactions, and embodiment. We present the taste characteristics as a framework for design and discuss each taste in order to elucidate the design qualities of individual taste experiences. These findings add a semantic understanding of taste experiences, their temporality enhanced through descriptions of the affective reactions and embodiment that the five basic tastes elicit. These findings are discussed on the basis of established psychological and behavioral phenomena, highlighting the potential for taste-enhanced design.
Author(s): Obrist M, Comber R, Subramanian S, Piqueras-Fiszman B, Velasco C, Spence C
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: SIGCHI Conference on Human Factors in Computing Systems (CHI '14)
Year of Conference: 2014
Pages: 2853-2862
Date deposited: 02/05/2014
Publisher: ACM SIGCHI
URL: http://dx.doi.org/10.1145/2556288.2557007
DOI: 10.1145/2556288.2557007
Library holdings: Search Newcastle University Library for this item
Series Title: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
ISBN: 9781450324731
