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Lookup NU author(s): Dr Mitchell Ness
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Author(s): Krystallis A, Ness M
Publication type: Article
Publication status: Published
Journal: Journal of International Consumer Marketing
Year: 2004
Volume: 16
Issue: 2
Pages: 7-36
ISSN (print): 0896-1530
ISSN (electronic): 1528-7068
Publisher: Routledge
URL: http://dx.doi.org/10.1300/J046v16n02_02
DOI: 10.1300/J046v16n02_02
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