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Lookup NU author(s): Dr Angela Tregear, Dr Mitchell Ness
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Author(s): Tregear AEJ, Ness MR
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Year: 2005
Volume: 21
Issue: 1-2
Pages: 19-35
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Routledge
URL: http://dx.doi.org/10.1362/0267257053166811
DOI: 10.1362/0267257053166811
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