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Lookup NU author(s): Dr Stewart Johnstone
It has been argued that integrating tangible products with complementary through-life services into a high-value ‘product-service’ (P-S) solution is increasingly central to the business strategies of traditional ‘product-dominant’ organisations. This paper explores P-S strategies in three leading organisations in the aerospace, construction, and engineering industries. Specifically, the paper explores the meaning of P-S in each organisation, the rationale for P-S provision, as well as the distinctive manifestations and characteristics of P-S offerings. The paper highlights the complexities of concurrently enacting different strategies for P-S integration across different business streams. These appear disconnected from the nostrums and overly simplistic models which pervade the current solutions discourse.
Author(s): Johnstone S, Dainty A, Wilkinson A
Publication type: Article
Publication status: Published
Journal: Service Industries Journal
Year: 2008
Volume: 28
Issue: 6
Pages: 861-875
Online publication date: 16/09/2008
Date deposited: 28/11/2014
ISSN (print): 0264-2069
ISSN (electronic): 1743-9507
Publisher: Routledge
URL: http://dx.doi.org/10.1080/02642060801990429
DOI: 10.1080/02642060801990429
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