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Lookup NU author(s): Dr Angela Tregear, Professor Matthew GortonORCiD
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Author(s): Tregear A, Gorton M
Publication type: Article
Publication status: Published
Journal: European Journal of Marketing
Year: 2009
Volume: 43
Issue: 5/6
Pages: 826-842
Print publication date: 01/01/2009
ISSN (print): 0309-0566
ISSN (electronic): 1758-7123
Publisher: Emerald Group Publishing Limited
URL: http://dx.doi.org/10.1108/03090560910947061
DOI: 10.1108/03090560910947061
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