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Lookup NU author(s): Dr Janet Ward
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Author(s): Ward JA, Saren MA
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Annual Conference, Putting Marketing in its Place
Year of Conference: 2009
URL: http://marketing.conference-services.net/reports/template/onetextabstract.xml?xsl=template/onetextabstract.xsl&conferenceID=1581&abstractID=300806
Notes: Peer reviewed conference paper